The URL shortener market is expected to grow at a cgr of

Pune, Nov. 05, 2022 (GLOBE NEWSWIRE) — URL shorteners are web services that provide shortened hyperlinks to be used instead of the long and complex URL. URL shorteners are useful for providing links that are easy to remember, share, and type. URL shorteners offer a wide range of features such as vanity URLs, password protection, and link expiration. According to the report by JC Market Research, the URL shortener market is expected to grow at a CAGR of 19.7% from 2022 to 2031.

The URL shortener market is expected to be driven by the growing need for personalized user experience. Personalized user experiences are associated with increased brand loyalty and customer retention. Additionally, personalized user experiences reduce the overall cost of customer acquisition.

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Drivers:
The URL shortener market is also expected to be driven by the growing need for mobile-friendly websites. Mobile-friendly websites are responsive websites designed to provide an optimal browsing experience on mobile devices such as smartphones and tablets. The URL shortener market is also expected to be driven by the growing popularity of social media.

Constraints:
The URL shortener market is expected to be constrained by the privacy and security concerns associated with URL shorteners. URL shorteners are often used to share links to malicious websites that can infect the user’s device with malware. Moreover, URL shorteners are also used to share links to phishing websites.

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Segmentation:
The URL shortener market is segmented by component, application, organization size, vertical, and region.
By component: The market is segmented into tools and services.
On demand: The market is segmented into branding, marketing and analytics.
By organization size: The market is segmented into small and medium enterprises and large enterprises.
By industry: The market is segmented into BFSI, healthcare, retail & e-commerce, media & entertainment, etc.
By region: The URL shortener market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.

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North America is expected to be the biggest market for URL shorteners. The URL shortener market in North America is expected to be boosted by the growing popularity of social media. One of the most popular URL shortener applications is social media.
The Asia Pacific URL Shortener Market is expected to grow at the Highest CAGR over the forecast period. The URL shortener market in Asia-Pacific is expected to be boosted by the growing adoption of cloud-based solutions.

Key Players in the URL Shortener Market
Google (US), Bitly (US), Rebrandly (US), Ow.ly (US), Polr Project (US), Tiny.cc (US), Short.cm (US), Shorte.st (Romania), BL.ink (US) and Yourls.org (US).

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Segmentation:
The URL shortener market is segmented by component, application, organization size, vertical, and region.

By component:

On demand:

  • Branding
  • Marketing
  • analytic

By organization size:

  • small and medium enterprises
  • large companies

By industry:

  • BFSI
  • Health care
  • retail and e-commerce
  • media and entertainment
  • others

By region:

  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East and Africa

        

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