The internet reacts to a woman who sends her resume to Nike on a cake
Sometimes you have to really show off to get noticed by a potential employer, and one woman found a unique (and delicious) way to get Nike to check her resume.
Karly Blackburn shared the story of how she sent her resume on a sheet of cake to Nike’s Valiant Labs division on LinkedIn, and it went viral, with people sharing positive and negative responses to the plan.
Blackburn began the story by saying, “A few weeks ago I sent my resume on a cake to Nike. Yes, an edible resume on a cake.”
She explained: “Nike was having a big JDI (just do it day) party. james lebron, Colin Kaepernick + Other Megastars were at the event.”
Blackburn thought now was the best time to get noticed by Valiant Labs, which she described as “a startup incubator for Nike ideas.”
But see, there were major hurdles to jump through for his plan to succeed, with Blackburn wondering, “How could I get an edible resume on a cake delivered to a party (I wasn’t invited), to The team I wanted him to go to, from North Carolina to Beaverton, Oregon.”
Thanks to a local grocery store and a determined Instacart driver named Denise Baudouinthe cake was successfully delivered.
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It’s certainly an innovative way to get noticed, and many people have had positive reactions to Blackburn’s story, with one named fasil khan commenting, “Brilliant, brilliant idea. I would hire you for the simple reason that you think out of the box, go ahead, take action and don’t worry about people thinking you’re a winner in my eyes!”
Others noted that while she didn’t get a call from Nike after that (although she did), “her efforts got over 83,700 likes and 3,500 comments on Linkedin. As a marketing professional, she’s already garnered enough attention online that pays her well for the cost of doing this stunt, whether Nike responds or not,” as Harvey Lin commented.
Of course, every great idea has its detractors, like a woman named Angela Tackerwho wrote in response to someone asking if Blackburn had heard of Nike, “She won’t. No adult professional will answer that.”
Obviously, Tacker was wrong, and many people criticized his negativity and “presumptuous” attitude.
All in all, it worked really well for Blackburn, and on top of that, she inspired the amazing Instacart driver Baldwin to work towards getting a better job that matches his qualifications and talent. Hopefully one of the over 100,000 people who reacted to the post has a great offer for them!
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