Let’s go, Brandon! A story of the incredible meme of Joe Biden
Spend enough time scrolling Twitter and eventually you will meet him. A simple three-word exhortation – Come on, Brandon! – which has spread like wildfire on social media. This phrase quickly became a combination of anti-Joe Biden memes as well as a conservative rallying cry of sorts. It also drives Biden supporters crazy, and it doesn’t even have a month at this point.
You’ll usually find the phrase shared in articles written by critics of President Biden, but it has also become a hashtag, a meme, it is included in account names and handles – and it even now graces the merchandise. A Let’s go, Brandon song even went viral on TikTok recently, garnering tens of thousands of likes. If you haven’t come across this phrase yet for some reason, however, we’ll break down the backstory below. Basically that slogan, hashtag, whatever you want to call it – it’s the 2021 version of that viral clip from last year from a CNN reporter urging viewers that the protests taking place under behind him were peaceful (although a building was clearly on fire).
Let’s go, Brandon! – the backstory
It all started earlier this month at the Talladega Superspeedway. Brandon Brown had just won a NASCAR race. And sports presenter Kelli Stavast commented at one point during an interview with Brown how the crowd seemed to be singing in his honor: “Let’s go, Brandon!”
Unfortunately, that’s not really what they were chanting. The crowd was speaking very clearly to President Biden, not Brandon. Only with an f-bomb in front of his name instead of “Let’s go!”
Needless to say, the virality of this phrase was assured pretty much from the get-go. Another common use of the slogan since then has been to attach it to news that makes the president look bad. For example – The economy is in the trash, you say? Well, let’s go, Brandon! In fact, that phrase even made its way into the halls of Congress.
In recent days, a member of the Florida Republican House Bill posey ended a speech blasting President Biden’s Build Back Better plan. Americans, he said, want Democrats “to put America back where you found it and leave it alone.” Let’s go, Brandon! In recent dates, South Carolina GOP congressman Jeff Duncan has also been seen wearing a “Come on, Brandon!” ” facial mask.
Spotted during House votes: GOP Rep Jeff Duncan of SC wearing a mask with a phrase Republicans use in place of F *** Joe Biden. pic.twitter.com/0rTSz6LwNV
– Olivia Beavers (@Olivia_Beavers) October 26, 2021
“GO BRANDON!” is protected political speech.
Don’t be afraid to say it. Don’t be afraid to wear it. Don’t be afraid to proclaim it. pic.twitter.com/CNamJ5LftV
– Brick Suit (@Brick_Suit) 25 October 2021
All of the big US companies went completely BLM last year. A Southwest pilot says, “Let’s go, Brandon,” and the media is losing their minds.
– Erielle Davidson (@politiqueelle) October 31, 2021
I just refueled my F150… Come on Brandon! pic.twitter.com/Cg2lQ0xXNK
– 🇺🇲 Nicholas Sams 🇺🇲 (@TheNicholasSams) 24 October 2021
Original NASCAR video clip
For anyone interested in how it all started, the Let’s Go Brandon video of NASCAR racing is embedded below:
Whether or not the reporter in this clip made a mistake is irrelevant at this point. The Conservatives already feel that the mainstream media are stacked against them. And here there is a reporter telling people something that was contradicted by what they could clearly hear with their own ears.
The phrase hit social media again a few weekends ago, with news that Southwest Airlines was canceling tons of flights (suggesting Biden’s vaccine mandate was somehow to blame). Even members of Congress as good as RNA, certainly no fans of the president, got in on the act and promoted the phrase on social media.
Biden approval rating
One of the reasons this slogan has found such a receptive audience right now can be attributed, for lack of a better description, to Biden’s economy.
In case you haven’t heard, there is a supply chain crisis right now. Inflation is at an all time high right now, and companies are scrambling to implement the Biden administration’s coronavirus vaccine mandate while not exceeding an untenable number of employees. The Biden administration tried to play down the crisis in the supply chain – which the Conservatives felt the same ‘Who are you going to believe – me or your lying eyes? Defense that characterized the original “Let’s go, Brandon!” instant telly.
This, too, of course, comes at a time when the president’s approval rating is not great. He is a few months away from the end of his first year in office. And yet, Biden is almost as unpopular at this point in his freshman year as President Trump was. Along these lines, The Economist recently published an article with the headline: “Nobody Likes Joe Biden.”
“The Americans elected the president to get rid of his predecessor,” the article continued. “They aren’t sure what else he can do.”
President Biden on his approval rating: “The polls are going to go up and down… I didn’t show up to determine if I was going to be successful in the polls. I ran to make sure I follow through on what I said I would as President of the United States. ” pic.twitter.com/EiZW2otEQp
– MSNBC (@MSNBC) October 31, 2021
Let’s go pilot Brandon Southwest Airlines
Awareness of the slogan, meanwhile, continues to spread. As more and more critics of Biden realize and flock to it, those on the other side are also responding more and more – sometimes in a bit of a lopsided way.
CNN analyst Asha Rangappa, for example, tweeted something rather bizarre over the weekend in response to news that a Southwest Airlines pilot he himself used the phrase LGB from the cockpit, over the intercom, during an announcement to passengers. The CNN analyst seemed to think, via Twitter, that it was as indecent and awful as if the pilot had said something like “Long live ISIS”. In his tweet, Rangappa wrote: “As an experience, I would like a @SouthwestAir pilot to say “Long live ISIS” before taking off. I assume that 1) the plane would immediately come to a stop; 2) the pilot fired; and 3) a declaration issued by the airline within hours.
For the record, it’s a criticism of the mainstream media putting people who don’t like the president on par with terrorists. He’s also a former FBI agent, Besides.
Let’s go brandon rap song
On the one hand, it is true that this phrase is used as a euphemism to replace more vulgar invectives that would otherwise be directed against the president. Instead of dropping the f-bomb on the president like the NASCAR crowd did, you can say this phrase instead. People will know what you really mean.
It’s a code phrase, it’s a meme, it’s an example to conservatives of media bias – basically it’s a neat and orderly summation of so many different cross-streams in the news in this moment. But because it’s also exploding on social media and the public lexicon right now, there are even some hip-hop songs topping the charts with, you guessed it, Let’s Go Brandon in the title.
One of the songs is by rapper Loza Alexander, which first went viral on TikTok. Another is from rapper Bryson Gray, which is actually the # 1 song on iTunes across all genres at the time of writing.
Brandon equipment on sale now
Unsurprisingly, a flood of LGB-themed merchandise has also appeared for anyone looking to get their hands on, for example, shirts that are sold with the popular phrase. You can also buy a sticker for your car, to show your love of racing. There’s even a flag you can add to your home or wall. Plus, of course, there’s a hat to go with it all, too.
Official Let’s Go Brandon Joe Biden Event Sports T-Shirt Price:$ 21.99 Available on Amazon, BGR may receive a commission
7 “Let’s Go Brandon! Funny Car Truck Window Decal Sticker by Awareness Vinyl Price:$ 6.99 Available on Amazon, BGR may receive a commission
3 x 5 ft. “Let’s Go Brandon” College Wall Flag Flags Tapestry for Wall Hanging with Grommets … Price:$ 13.99 Available on Amazon, BGR may receive a commission
Trenz Shirt Company Let’s Go Brandon FJB Funny Mesh Trucker Cap with Back Embroidery for Men, … Price: Available on Amazon, BGR may receive a commission