KFC’s internet escape pod was ahead of its time
just like The simpsons is often credited with predict the future, I think KFC deserves some farsighted credit. The fried chicken fast food chain had already realized five years ago that the state of the world would leave us all wanting to crawl into a pod and disappear long before we know how much we needed it. Fortunately, Twitter’s memory is long and users have recently started to resurface the KFC promotional stunt for all of us to enjoy (and envy).
What is the KFC Internet Escape Pod?
In 2017, KFC rolled out a real $10,000″digital escape pod. As The edge explain, youThe internet escape pod was a domed tent steel and stainless steelsteel mesh, high density foam and enamel paint, weight eight books in total. The pod also featured a fried-chicken-pestle-shaped doorknob and a huge Colonel Sanders at the top of the dome, his long arms draped over the pod as if to protect those inside. Thrillist Nopeted back when the dome could comfortably fit four adults and a bucket of KFC chicken. But of course the most important feature of all is that the dome was designed as an Faraday cage, which blocks wireless signals, allowing you to escape from the internet (and by extension, the world) for a bit while.
Recent Twitter User @badboygargar tweeted“How about we kiss inside Colonel Sanders’ tent” accompanied by an image of the KFC Internet Escape Pod, pushing the $10,000 gimmick back in the spotlight after five years of inactivity. The Twitterverse was quick to respond with hundreds of thousands of like and retweets, and even KFC officials Twitter account replied“What happens in the tent, stays in the tent.”
Why we still need the kfc internet escape pod
Know what we know on Col. Sander, I don’t know how many people would be truly comforted by an unmissable giant hug from him. However, sleaving out (although you really shouldn’t) the Colonel misogynistic and possibly racist tendenciesthe function of the pod remains a necessity.
At a time when the internet has become a barrage of bad, sad, and infuriating news, the ability to disconnect from it all has become even more valuable since 2017. Although KFC could not predict a global pandemic or any of the other disasters that have hit its customer base since 2017, I can’t help but take my hat off to any member of The brand’s marketing team realized that the internet could be an overwhelming place and it probably wasn’t going to get better, so might as well eat fried chicken in peace. (KFC declined to comment for this story.)
Although KFC is unlikely to bring back the breakout pod soon, today is Amazon Prime Day, and you can find a number of discounts Pouches and Faraday bags to help you disconnect for a while. Sure, there will be no chicken thrown inbut it’s pretty close.