Iconic music festival “Independence Rock” makes historic return in 2022
Bombay: It all started three decades ago. It was 1986 and two of the city’s most famous bands, Rock Machine (now known as Indus Creed) and Mirage, were scheduled to perform at St. Xavier’s intercollegiate festival, Malhaar. Only a week before the concert, the groups were informed that their show was canceled because the principal did not approve of their music. Needless to say, there was public outcry. Among the outraged students was one incandescent individual – Farhad Wadia, an avid rock and roll fan, who set out with fellow students and rock bands to organize what eventually became the first edition of the oldest and greatest rock music in the country. festival – the Independence Rock, which was then held at Rang Bhavan.
What followed was three decades of a roaring rock scene in the country that saw the birth of some of the most popular names who have now become mainstream rock sensations. Since then, Independence Rock or I-Rock as it is known has been at the very heart of the rock and metal wave in the country, becoming a legendary musical, cultural and lifestyle movement.
With throbbing drums, throbbing guitar riffs, head-banging and swearing singers, the I-Rock music festival – a mainstay of the Indian rock and roll scene throughout the 80s and 90s – left a deep imprint on the generation of the country. X rock spirit over the years. Until its last edition in 2013, I-Rock served as a cradle of indie rock music that provided an ambitious stage for underground talent and campus rock bands.
Such was the scenario – days before his previous popular talent show – where amateur bands competed for a chance to perform with popular bands ranging from Rock Machine (now Indus Creed) and Pentagram (which gave Bollywood Vishal Dadlani) to Parikrama and Down Sterling (the band in which a certain AR Rehman started out as a keyboardist) – several unsolicited tapes from canteen bands in need of exposure would land with the organizers. Some died by chance while others rose to fame and found their purpose in the rock world.
However, it all came to a halt with the last edition of I-Rock in 2013. As the rock tide then began to ebb, an unsung anthem echoed to resurrect the country’s rock spectacle in all its glory. Answering that call after a nine-year hiatus, Hyperlink Brand Solutions and Paytm Insider have teamed up with Farhad Wadia to revive this iconic rock festival for a larger-than-life avatar, via its long-awaited return on November 5-6. at Bayview Lawns (Princess Dock, Mazgaon) in Mumbai.
Featuring some of the rock industry’s most celebrated artists, I-Rock’s resurgence of uptempo celebration in 2022 aims to be a renewed representation of India’s thriving rock scene, with the promise of regaining its status. music festival cult like no other. This new chapter will see the iconic festival continue to democratize music as it unflinchingly challenges the status quo and reflects on social and cultural change. Through music alone, I-Rock aims to honor India’s rock heritage and provide young people with a creative platform to express non-conformist ideas, freedom of expression, inclusivity and equality. .
Mr. Farhad Wadia, Founder of Independence Rock, said, “Intimate storytelling, realistic human emotion, consummate musicality – so much is encapsulated in rock music. With Independence Rock, we celebrated this kind of spectacular music. It’s my great chance and privilege to revive indie rock in partnership with my dear friends Jairam, Neale and Jaishankar at Hyperlink and give a new generation of rock fans the opportunity to experience the oldest rock festival underway in India, also known as Woodstock of India. .”
The original and longest-running rock festival in the country, Independence Rock is undoubtedly the stage where it all started – powerful rock music concerts, giving several big names their big shot at sparking the Indian rock spirit. The festival has always been a platform to showcase new talent on the stage, and will continue to do so this year.
Mr. VG Jairam – Founder of Hyperlink Brand Solutions said, “Rock music reflects social and cultural change in society and is a force in its own right. As the original generations of rock & roll fans matured, the music became an accepted and deeply intertwined thread in popular culture. With its fundamental vision of multidimensional storytelling, creating cultural movements and connecting consumers to culture, Hyperlink has partnered with Farhad Wadia & Paytm Insider to resurrect and reintroduce this iconic movement in music, culture and lifestyle to today’s millennials.
Mr. Varun Khare, Business Head, Live Entertainment – IPs & Partnerships at Paytm Insider, added, “The live events industry is currently benefiting from the post-covid boom. At such a time, the return of something as massive as I-Rock is a masterstroke. Undeniably, people are going to be euphoric and we are thrilled to be a part of this historic return, especially since it will be unlike any of its previous editions. The resurgence of a platform, rather a movement, that has familiarized some of India’s most famous rock bands is not only good news for fans and aspiring artists, but also for the industry. “
The history of rock music has seen a celebratory, volatile yet unpredictable emergence in India, which has had a huge impact on its millennial mindset. Without a doubt, rock music will continue to evolve, tapping into its rich history while keeping an ear open for the next sonic reinvention. In India, Independence Rock was that reinvention. As Farhad, Paytm Insider and Hyperlink bring back I-Rock, they will emulate the hard rock traditions of the past while giving it a contemporary twist.
Registration for the festival is open now – tune in to Paytm Insiders and Instagram for more updates and early bird tickets!