Ghanaian CEO Bright Tenbil of Hyperlink Africa to train 5,000 young people in digital marketing for free

Bright Tenbil, a young Ghanaian CEO who runs his brand called Hyperlink Africa, has embarked on a project to train 5,000 young people in the art of digital marketing.

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The ambitious gentleman tells her startup decided to undertake the life-changing marathon mainly because she sees endless possibilities in the digital marketing industry.

In his own words:

“We believe that the new and future world of work is digital and young people can explore marketing as there are vast opportunities for Africa’s growing population”

Bright Tenbil, CEO of Hyperlink Africa talks about his project Photo credit: Bright Tenbil via WhatsApp
Source: UGC

So far, Africa Digital Marketing (ADM), as the project is dubbed, has trained around 200 young people with participants from Ghana, Nigeria, Rwanda, Zambia, Kenya and Zimbabwe.

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The next enlightening session was a tertiary campus tour to equip students with digital marketing skills held at Ghana’s premier university, the University of Ghana, at the Commonwealth Conference Hall on Saturday, August 6, 2022.

Facilitators included Bright Tenbil: CEO of Hyperlink Africa, Edward Asare; Digital Marketing at UBA, Rahman A. Latif; Digital Marketing at MTN Ghana, Muhammida El Muhajir; Digital Strategist at Waxprint Media Africa, Ameyaw Debrah; Award-winning blogger and Victoria Modey; Digital Marketer at Indigo Advertising and Marketing.

ADM curator Bright Tenbil added:

“We need more young people to explore the benefits of the digital workplace. There are so many companies looking for qualified people in the field of digital marketing. ADM would also connect participants for internship offers and investment thereafter”.

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As also reported, social media has become such an important part of our society and it has made access to information, goods and services very easy.

Speaking to Edward Asare, a Digital Marketing Specialist at UBA Ghana Limited on the future of social media and how it will affect our society, he made some valid points.

According to him, the way things look, it seems like social media is getting bigger and bigger over the years.

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